Why Use INNOVO
Planetary Impact in Carbon Reduction
Profitable Carbon Reduction for Heavy Industry, Data Centers, and Communities
INNOVO finances, builds, and operates large-scale clean-tech projects to help major emitters cut carbon emissions by 2030, at no cost to them, with profitable returns.
Our Key Solutions

Making substantial gains by 2030 with focus on key areas

According to many studies, while CO2 is everyone's problem, there are core areas that can provide the most notable and expedient gains in reducing carbon emissions.

What is Profitable Net Zero?


Profitable Net Zero is our approach to achieving true emissions reduction—without passing the cost onto businesses or the public. We adapt existing and emerging clean technologies to industrial scale, using them not only to eliminate future emissions but to actively reduce greenhouse gases already in the atmosphere—all while generating a profit for operators and investors.

Instead of costly retrofits or disruptive overhauls, our self-financed projects integrate seamlessly into existing infrastructure. By transforming CO₂ into valuable products—such as advanced fertilizers, fish feed, and even clean fuel additives—we turn emissions into assets rather than liabilities.

This is the natural evolution of clean tech. Just as solar and wind became profitable solutions over the past 30 years, today's breakthrough technologies offer scalable, financially viable alternatives across multiple sectors. INNOVO is leading this movement—financing, deploying, and operating a wide range of these solutions through Profitable Net Zero partnerships, with a singular mission: halving global emissions by 2030.


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Mission Statement

"At INNOVO, we believe that halving global greenhouse gas emissions by 2030 is not just achievable—it’s profitable. Leveraging existing and emerging technologies at industrial scale, we implement solutions that not only prevent future emissions but actively reduce those already in the atmosphere. Our model is built for impact and profitability: we finance, deploy, and operate these systems at no cost to companies or the public, creating measurable environmental gains and strong returns for our partners."

Martin Kelly

Martin Kelly

Founder & Chair, INNOVO

Frequently Asked Question

You know your business. And you can control that, but you have less control over all the suppliers you have. INNOVO can network you with like-minded companies that are not only reducing carbon but actively looking to make a bigger difference.

Words to live by

David Attenborough

“We really need to kick the carbon habit and stop making our energy from burning things. Climate change is also really important. You can wreck one rainforest then move, drain one area of resources and move to another, but climate change is global.”

David Attenborough

Broadcaster, Historian, Author
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News & Updates

Press Release:

  • PRESS RELEASE - INNOVO to Double Global Sustainable Aviation Fuel
  • Newsletter:

  • What's Happening @ INNOVO - September 2025
  • News Article:

  • INNOVO New Technologies

  • Find more News & Updates HERE